AAA Textiles is our major holding company. Its umbrella gathers the following activities:

Swiss Garments Company, Egypt Tailoring Company, Concrete, Brands for Less, Goldentex, Middle East Tailoring Company, and William Birds Men's Business Wear (BMB). All these companies make AAA Textiles one of the biggest groups in the textile industry in the Middle East , with a turnover of more than € 240 million, and human resources over 7000 employees.

After attending the American University in Cairo , Amr el Hakim pursued his passion for fashion. Thus, he founded CONCRETE in 1989. He started off with a relatively small company where he was giving free rein to his designs. He is one the pillars of CONCRETE , his presence is substantial in the company.